This Christmas, La Marzocco is hosting a special event in Ethiopia, the birthplace of espresso. The ‘Tour de Coffee’ is a cycling journey through Ethiopia's coffee trails, starting on December 27, 2024. Participants will experience the rich culture and beauty of the region while enjoying coffee tastings and performances. The event will conclude with a screening of the documentary The Rise of Espresso, showcasing the history of espresso.
• The event is in partnership with the Oromia Tourism Commission to promote local coffee culture.
• Participants will visit historic sites and enjoy traditional coffee experiences.
• The aim is to support sustainable tourism and benefit local communities.
• The collaboration also includes Adsolute Communications to enhance Ethiopia's role in coffee tourism.
This initiative is significant as it celebrates Ethiopia's coffee heritage while connecting global coffee lovers. It aims to position the region as a top destination for coffee tourism, fostering cultural exchange and understanding.
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