Specialist coffee shops in the UK are seeing a shift in customer preferences, with the long black coffee gaining popularity over the traditional americano. This drink, which originated from Australia and New Zealand, is becoming a favorite among coffee enthusiasts. Baristas offer varying explanations for the long black, but it is generally shorter than an americano and prepared differently.
• The long black is made by adding espresso to hot water, preserving its flavor and aroma.
• Sales of long blacks have risen, making it London’s fifth most popular coffee order in 2023.
• Baristas believe the long black has a more vibrant flavor profile compared to the americano.
• The drink reflects a broader trend of moving towards stronger, more refined coffee options.
This trend matters because it highlights a growing appreciation for quality coffee over quantity. As the long black gains traction, it signifies a shift in coffee culture in the UK, moving away from the influence of larger chains and towards a more artisanal approach.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.