Bacha Coffee, a Moroccan-inspired heritage brand, has recently opened its first Indonesian store at Plaza Senayan in Jakarta. This partnership with Erajaya Food and Nourishment marks the brand's latest expansion in Southeast Asia, following successful launches in Hong Kong, Malaysia, and Taiwan. The new 4,300 square foot store features over 200 varieties of packaged coffee, a coffee bar, and a VIP room, emphasizing quiet luxury. Bacha Coffee, known for its pure Arabica coffee and unique café concept, aligns well with the Indonesian culture of gifting. The brand, revived by V3 Gourmet in 2019, plans further expansion with a new store in Seoul in 2024. Bacha Coffee continues to enhance its global presence, maintaining outlets in Morocco, France, the UAE, Kuwait, and Qatar.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.