Bad Ass Coffee of Hawaii, a coffee franchise known for its premium Hawaiian coffee, has announced a new multi-unit development agreement in Las Vegas, signaling a strong expansion in the Southwestern US. This follows similar growth in Phoenix, and the brand is rapidly growing nationally. The franchisee, Umang Patel, is set to open the first of three stores within six months, contributing to the brand's strategy of partnering with multi-unit operators who now make up over 70% of the franchise system. CEO Scott Snyder emphasizes the alignment of Patel's vision with the company's aggressive growth goals, especially in the Las Vegas market, which has a significant Hawaiian community. Bad Ass Coffee also ranks as a top emerging fast-casual brand and has a strong financial performance, with the top 50% of stores averaging net sales over $1 million. The brand sources high-quality coffee from the famous Kona region and other Hawaiian islands and seeks franchisees for further expansion, offering a scalable opportunity with investment incentives for veterans.
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