The specialty coffee sector is brewing up a storm with an expected value of $152.69 billion by 2030, growing at 12.32% annually. This surge is a boon for small and medium-sized coffee growers, as initiatives like Essências by the Cerrado Coffee Growers' Cooperative (Expocacer) provide personalized post-harvest process guidance, ensuring quality and respecting the uniqueness of each crop. North America is leading the charge with an anticipated 20% yearly growth until 2030, signaling the fastest expansion globally. Expocacer's new logistics hub in the US aims to meet this burgeoning demand, potentially boosting North American sales by 10-15% in its first year. The worldwide appetite for Brazilian specialty coffee is also on the rise, growing at 12% annually. Consumers' increasing interest in sustainability and traceability of their coffee is driving this trend, with Expocacer's members excelling in these areas.
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