Americans' passion for coffee is at an all-time high with three-quarters of the population indulging daily. This trend is reflected in the unprecedented number of internet searches for coffee-related content. James Hoffmann, a coffee expert, attributes this craze to the rise of specialty coffee and the impact of the COVID-19 pandemic. Specialty coffee, known for its quality and craftsmanship, has gained popularity since the early 2000s, emphasizing sustainable and ethical sourcing. The pandemic further fueled the interest as people sought new ways to enjoy and learn about coffee from the comfort of their homes. Influencers like Morgan Eckroth have also played a role in popularizing coffee culture through social media, contributing to this caffeinated wave.
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