A new Brothers Coffee shop has opened near Kansas State University, creating excitement in the community. The event featured women's basketball players who participated in a Name, Image, and Likeness (NIL) deal with the coffee shop. Ayoka Lee, a standout player, expressed her enthusiasm for the partnership, highlighting the strong relationship between the athletes and the local business. Owner David Romero shared his joy about the collaboration, emphasizing the importance of community ties and genuine connections. The partnership is supported by the Wildcat Foundation, which aims to foster relationships through local businesses.
• The new location on Kimball Avenue is a welcome addition to the athletic district.
• Athletes like Ayoka Lee attended the opening, engaging with fans and promoting the coffee shop.
• The partnership is part of an NIL deal, allowing athletes to connect with local businesses.
• Owner David Romero values the community aspect of the business and its relationship with the players.
This partnership highlights the growing trend of local businesses collaborating with college athletes, fostering community spirit and support. It also showcases how such relationships can enhance the experience for both the athletes and the community, creating a sense of belonging and connection.
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