NESCAFÉ is launching its Korean Café Collection in Hong Kong and Macau, featuring K-pop star Cha Eun-woo as the brand ambassador. This collection includes two premium coffee drinks: Cold Brew Black and Café Latte, both made from 100 percent Arabica beans. The drinks come in stylish aluminum bottles, promoting sustainability by reducing plastic waste. Each bottle is priced at HKD $17.
• Cha Eun-woo will appear in a promotional video using Cantonese to connect with local consumers.
• A special launch event will take place at Festival Walk in Hong Kong on August 31st.
• Customers spending HKD $20 on the new collection before August 20th can win VIP access to the event.
This partnership highlights the importance of celebrity endorsements in boosting brand visibility and consumer interest. The focus on sustainable packaging aligns with global trends towards environmental responsibility. By incorporating local culture, NESCAFÉ strengthens its connection with the market, paving the way for future innovative product launches.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.