A new partnership between Coca-Cola and Coca-Cola Hellenic aims to launch Ilko Coffee International, focusing on ready-to-drink (RTD) coffee products. This venture will introduce three coffee-based beverages to ten European markets, responding to rising consumer interest in healthier drink options.
• The initial product lineup includes two milk-based espresso drinks and a canned black coffee.
• The RTD coffee market has seen a significant growth of 10.1% over the past five years, reaching $16 billion.
• Coca-Cola plans to expand this venture across Europe, Asia, North America, and the Pacific by 2009.
• Other beverage companies, like PepsiCo, are also entering the RTD coffee space, indicating a competitive landscape.
This move reflects Coca-Cola's strategy to adapt to changing consumer preferences and diversify its product offerings. As consumers seek healthier alternatives, the company positions itself to capture a larger share of the growing coffee market, ensuring its relevance in the evolving beverage industry.
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