Dunkin' has launched a new advertising campaign that reimagines classic fairytales with a twist, featuring its line of Cold beverages. The campaign, titled 'The home with Dunkin' is where you want to be', incorporates characters like Goldilocks and a genie to showcase the convenience and appeal of making Dunkin’ Cold coffee at home. In one commercial, Goldilocks bypasses traditional porridge for Dunkin’ Cold beverages, while another spot features a genie too engrossed in his iced coffee to grant wishes. The campaign targets young consumers, particularly Gen Z and millennials, who are increasingly enjoying their iced coffee at home. It also extends to social media, where characters from the ads act as influencers, demonstrating how to integrate Dunkin’ Cold into daily routines.
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