Dunkin’ has partnered with pop star Sabrina Carpenter to introduce a new drink and a meal deal aimed at increasing sales as 2025 approaches. The Brown Sugar Shakin’ Espresso is a limited-time iced coffee featuring espresso, brown sugar notes, and oat milk. The launch is accompanied by a playful advertisement showcasing Carpenter's hit song, creating a fun and energetic vibe. In addition, Dunkin’ has rolled out a $5 breakfast meal deal, which includes two Wake-Up Wrap sandwiches and a medium coffee, available all day.
• The Brown Sugar Shakin’ Espresso is part of a collaboration with Sabrina Carpenter.
• A $5 breakfast meal deal includes two Wake-Up Wraps and a medium coffee.
• Dunkin’ is expanding online-only discounts to attract more customers.
• Competitors like McDonald’s and Wendy’s are also offering meal deals to appeal to budget-conscious consumers.
This initiative is important as it highlights Dunkin’s strategy to compete in a crowded fast-food market. By teaming up with a popular artist and offering affordable meal options, Dunkin’ aims to attract more customers and boost sales during a competitive season.
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