Dutch Bros has made a significant change by removing the extra charge for vegan milk options in response to PETA's advocacy. This decision aligns with growing concerns about the environmental impact of dairy consumption. The coffee chain aims to cater to a wider audience of consumers who prefer plant-based alternatives without the financial burden of a surcharge.
• PETA urged Dutch Bros to eliminate the $0.50 surcharge for vegan milk.
• The chain offers oat, almond, and coconut milk, but no longer provides soy milk.
• Many coffee shops still impose additional fees for dairy-free options, affecting those with dietary restrictions.
• Other chains like Starbucks, Pret, and Panera have already removed similar surcharges.
This change is important as it reflects a shift in consumer preferences towards sustainable and ethical choices. By eliminating the surcharge, Dutch Bros sets a positive example for other coffee shops, encouraging them to reconsider their pricing strategies and promote inclusivity for all customers.
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