Explorer Cold Brew has strategically partnered with LGBTQ artists such as Troye Sivan to feature its products in music videos and on social media, fostering a sense of community around the brand. These partnerships have not only increased brand awareness but have also helped the young brand secure valuable retail shelf space in over 500 stores nationwide, including Albertsons and Save Mart. Founded in 2020, Explorer is an LGBT-owned company that offers a range of caffeine-level options and has seen over $5 million in sales with an 81% growth rate year-over-year. While direct conversion from music video appearances isn't the primary goal, the growing retail presence and visibility within artist fanbases have been crucial in establishing new retail partnerships and competing in the crowded beverage market.
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