The Duluth Coffee Company has made it an annual tradition to visit Colombia, specifically the Huila region, to connect directly with the coffee producers and build meaningful relationships. These visits underscore the importance of understanding coffee's origins, as the company's general manager emphasized the manual effort involved in harvesting - with each cup of coffee requiring roughly 50 hand-picked cherries. This hands-on approach not only ensures the quality of their product but also honors the producers by bringing their stories and names back to Minnesota. By sharing roasted coffee from their hometown with the Colombian producers, the company creates a full-circle moment of appreciation and connection. Additionally, the Duluth Coffee Company has plans to extend their origin trips to other countries renowned for coffee production, like Guatemala, Costa Rica, Peru, and Brazil, and shares their experiences through origin reports and tastings on social media.
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