Coffee is more than just a beverage in South Korea; it has become a vital part of daily life. The exhibition “What A Brew-tiful Day!” at the National Folk Museum of Korea highlights this cultural phenomenon. It showcases the history and significance of coffee in Korea, emphasizing its rise in popularity over the years.
• South Koreans consume an average of 405 cups of coffee annually, which is more than double the global average.
• The exhibition features historical coffee cups from the Joseon era, decorated with plum blossoms, symbolizing the Korean Empire.
• Instant coffee, which gained popularity in the 1970s, is also highlighted, along with its origins in military rations from World War II.
• The exhibition reflects on the transition from traditional tea houses, known as dabang, to modern coffee shops where social connections are made.
Understanding coffee's role in Korean culture is essential. It reveals how this drink has shaped social interactions and daily routines. The exhibition runs until November 10, offering visitors a unique glimpse into Korea's rich coffee heritage.
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