Frank La from Be Bright Coffee has triumphed at the 2024 US Barista Championship, showcasing a meticulous routine themed around 'kodawari', a Japanese concept of dedication to perfection. After a nine-year break from the competition, La returned last year and has now clinched the title with a performance that combined modern techniques with nods to past competitions. His winning coffee, Ombligon, wowed with its complex flavor profile. La will represent the US at the World Barista Championship in Busan, South Korea. Despite being a relatively new entrant and facing stiff competition from established brands and past finalists, La's dedication and innovative approach to his craft earned him the top spot.
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