Mekki Jaidi, once a currency options trader, is not your typical risk-taker. He steers clear of skiing and remote hiking to avoid injury, yet his life decisions tell a different story about his relationship with risk. Leaving a steady career after feeling a powerful instinct, Jaidi moved to Jackson Hole, Wyoming, and started his own vacation management company, Outpost. Starting with just a few units, he grew the company into the largest vacation rental business in Jackson Hole. Facing near bankruptcy several times, Jaidi's journey was anything but smooth. He also embraced vertical integration, founding a cleaning company, a catering company, and a landscaping and snow removal business to support his main enterprise. Now, he's shifting his entrepreneurial spirit to Snake River Roasting Co., aiming to grow the specialty coffee company beyond its Jackson roots. Jaidi's story is a testament to his belief in forging his own luck and the power of instinct in business.
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