New York-based Gregorys Coffee has partnered with Powers PR to enhance its public relations efforts. This collaboration aims to promote the coffee chain's expansion and new menu items. Powers PR will manage both national and regional PR strategies, focusing on upcoming store openings and seasonal menu launches. The agency will also support brand partnerships and thought leadership initiatives for Gregory Zamfotis, the founder and CEO.
• Powers PR will lead campaigns for new store openings in states like Washington and California.
• The agency will handle media promotions for the Thanksgiving and Christmas menus.
• An innovative beverage is set to launch in early 2025, with Powers PR at the helm of its promotion.
• Gregorys Coffee has a diverse menu, including seasonal offerings like Banana Breeze iced lattes.
This partnership is significant as it positions Gregorys Coffee for growth in a competitive market. By leveraging Powers PR's expertise, the coffee chain aims to strengthen its brand presence and continue its expansion across the United States.
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