Bad Ass Coffee of Hawaii has announced a new franchise agreement to expand its presence in Florida, specifically targeting Daytona Beach. This move introduces the brand to the Atlantic coast of Florida, complementing its existing six locations on the Gulf Coast. Franchisees Terri and Jessie Simmons have planned to open the first of these themed cafés by early 2025, with more to follow. The Simmons aim to create a unique, Hawaiian-inspired experience, highlighting the brand’s commitment to spreading its Aloha spirit and high-quality coffee across the U.S. This expansion is part of Bad Ass Coffee's broader strategy to grow in the Southeast and across other states, including a recent move into Wisconsin.
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