Honduras is becoming a focal point for coffee sourcing as global prices soar above $4/lb. The country, the largest coffee producer in Central America, offers a variety of flavor profiles that attract roasters looking for quality and cost-effectiveness. With increasing coffee prices driven by climate issues and market dynamics, many roasters are adjusting their strategies to maintain profitability while satisfying consumer demand for diverse flavors. Conversations with industry experts reveal the importance of understanding the Honduran market, which is well-organized and supportive of farmers. Upcoming events like the PRF webinar and forum will provide valuable insights into sourcing from Honduras.
• Coffee prices have recently surged, reaching an all-time high of $4.41/lb.
• Roasters are likely to increase retail prices by 20-25%, impacting consumer behavior.
• Honduras is gaining attention for its high-quality specialty coffee and innovative processing methods.
• Upcoming events like PRF will help buyers and roasters understand the Honduran market better.
This shift in sourcing strategies is crucial as it allows roasters to manage costs while still offering high-quality coffee. Understanding the challenges and opportunities in Honduras can lead to stronger partnerships between producers and buyers, fostering a sustainable coffee industry.
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