illy is introducing its popular frozen coffee treat, illy Crema, to five select locations in the United States. This innovative product combines classic espresso with sweet soft serve, creating a unique coffee experience. The launch is part of illy's strategy to cater to the U.S. market and enhance its brand presence.
• illy Crema will be available in New York City, Colonial Williamsburg, Atlanta, Tampa, and Las Vegas.
• The SP1 Machine Granitori, designed for this specific offering, will be used at these locations.
• illy Crema has already seen success in Europe, prompting requests for its introduction in the U.S.
• The product will be available year-round and aims to differentiate illy in the competitive coffee market.
This launch is significant as it reflects illy's commitment to innovation and customer satisfaction. By bringing a beloved European product to American consumers, illy not only expands its product line but also strengthens its position in the growing specialty coffee market.
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