Young consumers are increasingly turning to instant coffee as a budget-friendly alternative to expensive café drinks. Sales of instant coffee surged by 24% last year, with Gen Z leading the charge. This trend is driven by rising coffee prices and a desire for convenience without sacrificing quality. Instant coffee is now seen as a viable choice, especially among those who want to recreate popular café drinks at home.
• Instant coffee sales have jumped significantly, especially among Gen Z and millennials.
• A cup of Starbucks brewed coffee can cost $3.45, while instant coffee can be as cheap as 36 cents.
• Brands like Folgers and Nestlé are expanding their instant coffee lines to meet this growing demand.
• Consumers are drawn to the convenience and customization that instant coffee offers.
This shift in consumer behavior highlights a broader trend towards budget-conscious choices and convenience in the coffee market. As young people seek ways to save money while enjoying quality coffee, instant coffee is becoming a staple in many households. This evolution reflects changing attitudes toward traditional coffee consumption and the increasing acceptance of instant coffee as a legitimate option.
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