Robert Downey Jr. and entrepreneur Craig Dubitsky have launched a new coffee company, Happy, offering a range of roasts and coffee products, emphasizing taste, traceability, and a commitment to mental health awareness. The U.S. coffee market is booming, with Americans drinking more coffee than water daily, and specialty coffee is expected to continue growing sharply. Despite the stiff competition from established brands and large CPG companies, Happy is betting on Downey Jr.'s star power and Dubitsky's consumer goods experience to succeed. The company aims to deliver quality coffee at an affordable price while also giving back to the community through a partnership with the National Alliance on Mental Illness.
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