The coffee industry celebrated April Fools' Day with a collection of humorous and often bizarre product announcements, poking fun at the latest trends. Peace Coffee introduced microwavable coffee packs with customized settings for different roasts. Rook Coffee teased a fig butter cold brew, while Peet’s Coffee launched a Cotton Candy Swirl Frappé to jab at competitors. Backyard Beans played with the idea of an Avocado Cold Brew, and Joe Coffee offered a Coffee Bucket Bag. Strange Matter Coffee and Ziggi’s Coffee both incorporated pickles into their offerings, and Metropolis Coffee humorously rebranded to Wetropolis. Carabello Coffee hinted at a merger with a punny name change to Cariboullo. Aillio and Roest, coffee equipment companies, showcased innovative yet imaginary products. Fellow even announced a streaming service for its kettles. These playful pranks highlight the industry's lighter side and its engagement with consumers through creativity and humor.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.