Reborn Coffee, a growing chain with 14 stores in California and one in Malaysia, has received a $1 million investment from Scott Lee, CEO of Walking Slow Entertainment. The investment aims to fuel the company's expansion in South Korea and beyond, while also introducing new products. With plans to open more stores in the UAE and South Korea, Reborn Coffee is poised to blend the vibrant K-pop culture with its coffee brand, thanks to Lee's innovative vision. This strategic move is expected to resonate with the youthful, dynamic audience in South Korea, where K-pop collaborations have proven to be a lucrative business. Reborn Coffee's CEO, Jay Kim, is confident that this partnership will create a unique cultural phenomenon within the coffee industry and propel the company as a leader in the market.
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