Keurig is evolving to meet the high expectations of modern consumers by expanding its coffee brewing system beyond basic single-serve cups to include a variety of coffeehouse-style drinks. The brand, owned by Keurig Dr Pepper, has made innovations such as frothing capabilities, hot and cold drink options, and high-caffeine espresso-like beverages. Keurig's market share has grown for the ninth consecutive year, holding a strong position in nearly 40 million households. Despite previous setbacks with non-coffee products and economic challenges, Keurig continues to innovate, recently launching the K-Iced machine for cold brews and the K-Café Smart with BrewID technology. With a focus on social media promotion and data analysis, Keurig remains committed to adapting and exploring new market opportunities, including the ready-to-drink sector.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.