A new campaign showcases McDonald's commitment to Australian coffee and para-athletes. McDonald's is sending skilled McCafé Baristas to Paris for the 2024 Paralympic Games. The initiative highlights the importance of quality coffee for athletes, ensuring they enjoy a taste of home while competing.
• McDonald's searched Australia for the best McCafé Baristas to support athletes.
• A three-part series, 'Takeaway Baristas,' documents the baristas' journey.
• The series features training with para-athletes and showcases their coffee-making skills.
• It aims to connect Australian culture with the Paralympic spirit.
This campaign matters because it emphasizes the bond between sports and community. By providing quality coffee, McDonald's supports athletes and promotes Australian culture on an international stage. It also raises awareness about para-athletes, celebrating their achievements and the importance of mental and physical endurance in sports.
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