Interest in mushroom coffee and other unique coffee drinks is skyrocketing. Consumers are seeking new flavors and experiences, moving away from traditional seasonal offerings. Yelp's 2025 Trend Forecast reveals that searches for mushroom coffee have surged by 87% compared to last year. This trend reflects a growing interest in the functional benefits of mushrooms, such as improved energy and cognitive function.
• The classic Viennese coffee, Einspanner, has seen a remarkable 1,145% increase in searches, showcasing a rising curiosity for traditional brews.
• Mojito coffee is also gaining traction, with searches up 591%, thanks to its refreshing minty flavor.
• Vietnamese coconut coffee is trending too, with a 254% rise, offering a unique twist with its bold robusta beans and creamy texture.
• Coffee flights, which allow customers to sample different roasts, have exploded by 3,225%, indicating a desire for immersive tasting experiences.
These trends highlight a shift in consumer preferences towards innovative and health-conscious coffee options. As coffee lovers become more adventurous, brands must adapt to stand out in a crowded market.
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