A new website, aboutcoffee.org, has been launched by the United States National Coffee Association (NCA) after 113 years of operating mostly in the background. This site aims to educate consumers about coffee and promote commerce within the industry. It serves as a beginner-friendly resource for anyone interested in coffee, featuring five main sections: Origins, Beans, Brewing, Health, and Sustainability.
• The Origins section explains what coffee is and details different coffee-growing regions.
• The Beans section covers coffee varieties, processing methods, and certification.
• The Brewing section offers tips on five popular home brewing methods.
• The Health section highlights recent studies showing the health benefits of coffee.
While the website promotes a positive view of sustainability in the coffee industry, it overlooks significant issues like poverty among farmers and climate change impacts. This initiative matters as it marks a shift towards consumer engagement in the coffee sector, potentially influencing purchasing decisions and increasing awareness of the coffee supply chain.
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