Nestlé has introduced its premium coffee brand, Nespresso, to the Indian market, catering to the growing demand for high-quality coffee. The launch includes the opening of the first Nespresso boutique in Delhi, with plans to expand to other major cities. Nespresso products will be available through e-commerce channels and in both original and professional formats by the end of 2024. The expansion aims to grow the premium coffee segment in India, a country with a rising trend in coffee consumption, particularly in-home. Nespresso is committed to sustainability, operating as a certified B Corp and working with around 2000 Indian coffee farmers through its AAA Sustainable Quality Program. This launch is expected to enhance the coffee experience for Indian consumers by offering a range of exceptional coffees.
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