Nguyen Coffee Supply, a Vietnamese coffee roaster based in New York, is making waves in the U.S. coffee market. The company has secured a distribution deal with Albertsons, allowing its products to be sold in over 400 grocery stores across the country. This partnership follows successful agreements with Whole Foods Market and Sprouts Farmers Market, highlighting the growing demand for Vietnamese coffee.
• The deal includes three types of wholebean coffee: Truegrit (100% robusta), Moxy (100% arabica), and Loyalty (a blend).
• Sahra Nguyen, the founder, aims to share the unique flavors of Vietnamese coffee while supporting local farmers.
• Nguyen Coffee Supply has expanded to more than 2,500 retail locations, including major chains like Target and Kroger.
• The company operates a direct-trade model, ensuring quality and fair practices with Vietnamese coffee farmers.
This expansion is significant as it introduces Vietnamese coffee to a broader audience. It also reflects a growing trend in the U.S. towards diverse coffee options and supports sustainable practices in the coffee industry.
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