Nguyen Coffee Supply is expanding its reach by launching exclusive displays of Vietnamese coffee beans at Sprouts Farmers Markets across the country. This move marks a significant step in promoting Vietnamese coffee, particularly the robusta bean, which has been largely overlooked in the specialty coffee scene. The company aims to change perceptions and increase visibility for Vietnamese coffee in mainstream retail.
• The displays will feature Dark Roast Whole Beans from Hanoi, Saigon, and Dalat.
• This expansion follows the successful inclusion of Nguyen's Ready To Drink Vietnamese Coffee in Sprouts' National Innovation Program.
• Nguyen Coffee Supply has grown its retail presence significantly, now available in over 2,600 locations nationwide.
• The company emphasizes sustainable sourcing and direct-trade relationships for its coffee beans.
This expansion is essential not just for Nguyen Coffee Supply but for the entire coffee industry. It highlights the potential of robusta beans and promotes a more inclusive coffee culture. By increasing availability in mainstream markets, the company is paving the way for greater appreciation of Vietnamese coffee and its rich heritage.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.