The town of Oxford has seen a notable increase in coffee consumption among its residents, particularly those aged 18 to 24, since the start of the 2023 school year. This surge has led to the opening of three new coffee businesses. Local coffee expert, Robert W. Thurston, attributes this rise to the social aspect of coffee drinking, which he believes will continue to grow. Data from the National Coffee Association supports this trend, showing a 4% increase in coffee consumption since spring 2023 and revealing that 67% of Americans had coffee in the past day. The social settings of coffee shops like Kofenya enhance this experience, providing a space not just for caffeine but for community interaction and engagement.
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