Peet’s Coffee is set to eliminate its $0.80 surcharge for non-dairy milk options in June 2025. This decision comes in response to increasing consumer demand and pressure from advocacy groups. The California-based coffee chain aims to make plant-based milk alternatives more accessible to customers. Peet's offers almond, oat, and pea milk options from various brands.
• Over 20% of beverages sold at Peet’s are customized with non-dairy options.
• The decision aligns with trends seen in other major coffee chains like Starbucks and Dunkin’, which have also removed similar charges.
• The move follows a campaign from PETA, supported by Sir Paul McCartney, urging Peet's to reconsider its pricing strategy.
• Peet's has a history of promoting sustainability, including being the first coffee roaster to receive LEED Gold Certification.
This change is significant as it reflects a broader shift in the coffee industry towards inclusivity and sustainability. By removing the surcharge, Peet's not only caters to lactose-intolerant customers but also supports those making ethical dietary choices.
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