Growing interest in pistachios is benefiting Táche, a brand specializing in pistachio milk. With a surge in conversations and ingredient usage, Táche is expanding its retail and cafe partnerships. The company started during the pandemic and has quickly gained traction, now available in over 500 Target stores and on Amazon. About half of its business comes from cafes, where taste, nutrition, and sustainability drive sales.
• Táche is present in over 3,000 cafes globally, with significant barista engagement.
• The brand's pistachio milk is the only one of its kind in the market, appealing to health-conscious consumers.
• Social media trends, like barista art, are boosting demand and visibility for the product.
• The company has seen nearly 200% growth on the Faire platform, facilitating quicker orders for cafes.
This trend matters as it reflects a shift towards unique, sustainable food options. The rise of pistachio as a luxury yet accessible flavor aligns with consumer desires for upscale culinary experiences. As pistachio flavors gain popularity, Táche aims to lead the market by leveraging its presence in cafes, enhancing brand awareness, and meeting growing consumer demand.
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