A new coffee company, Powder Hounds Coffee, is making waves in Park City, Utah. Founded by Mark Robinson, an avid skier and children’s yoga instructor, the company offers blends named after skiing and yoga terms. Robinson, a former medical executive, roasts the coffee in a small facility at his home. He aims for earthy flavors, steering clear of fruitier profiles. The high-altitude roasting in Park City presents unique challenges, like longer warm-up times and adjusting for boiling points. Robinson plans to expand carefully, with a new facility in the works and no rush to open a coffee shop. He’s focused on building the brand and securing local partnerships to sell his coffee. Robinson’s previous business experience helps him navigate this new venture with a strategic approach.
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