A new café by Pueblo Querido Coffee Roasters has opened in Queens, New York, showcasing a blend of Colombian roots and local culture. This expansion marks a significant step for the brand, known for its vibrant coffee shops in Brooklyn. The Queens location features a minimalist design that reflects the surrounding community while maintaining elements of Colombian heritage.
• The café is located in the Sven residential tower, emphasizing modern aesthetics with wood slats and pastel colors.
• It introduces new offerings like manual pourover brews, protein shakes, and sandwiches tailored to local tastes.
• The owner, Christian Guzman Herrera, highlights the challenges of opening in a new area, including navigating city regulations and increased costs.
• The roastery supports other coffee businesses with services like classes and equipment rental, aiming to share their knowledge and experience.
This expansion is crucial as it not only diversifies the brand's offerings but also strengthens its presence in a competitive market. By adapting to local preferences while staying true to its roots, Pueblo Querido is poised for continued growth and success in the coffee industry.
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