Adam Pesce shares his transformative experience from visiting coffee farms, which ignited a passion for sustainability in the coffee industry. Initially working in his father's specialty coffee business, Pesce's trips to Costa Rica and Guatemala revealed the harsh realities of coffee farming, from exploitative labor practices to environmental concerns. These insights led him to overhaul their company’s supply chain, focusing on certified, direct-trade coffees and striving for net zero emissions. Despite challenges and skepticism, with support from his father, Pesce navigated the business towards sustainability, gaining B Corp certification and addressing Scope 3 emissions. His goal is to preserve the coffee industry for future generations, advocating for real solutions over synthetic alternatives.
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