A new coffee brand, Diamond Brew, is changing the way consumers enjoy coffee without traditional brewing methods. The founder, Yu, draws from his extensive experience in the food and beverage industry to create a unique product that offers high-quality coffee without the wait. By using a patented freeze-drying process, Diamond Brew delivers a flavorful coffee with more caffeine than typical instant options. The brand aims to differentiate itself through innovative marketing and direct engagement with consumers.
• Diamond Brew is marketed as ‘brewless coffee,’ setting it apart from instant coffee.
• The product uses freeze-drying to maintain flavor and caffeine content, delivering 160 mg per pod.
• Yu emphasizes a balance of idealism and pragmatism, offering an affordable luxury priced at $2.49 per cup.
• The brand will initially focus on online sales and social media engagement before expanding into retail.
This approach matters as it addresses consumer demand for quality coffee while remaining budget-friendly. By leveraging direct-to-consumer strategies, Diamond Brew aims to build a loyal customer base and disrupt the coffee market.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.