George Howell, a specialty coffee pioneer, is advocating for a new appreciation of acidity in cold coffee beverages. Howell, who founded The Coffee Connection and George Howell Coffee, emphasizes the importance of acidity for expressing the true character and origin of coffee beans, especially when served cold. He criticizes traditional cold brew methods for their lack of acidity, which he believes does a disservice to both coffee lovers and farmers. Instead, Howell champions a method known as Snapchill, developed by Michael Corrado and Dave Dussault, which rapidly chills hot coffee, preserving its vibrant, acidic flavors. This technology has transformed how George Howell Coffee approaches cold coffee, offering ready-to-drink cans that maintain the coffee's complexity and honor the farmers' hard work.
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