Roasting Plant Coffee is on a mission to grow its café chain significantly. The company plans to open new locations in major cities like Washington DC, New York, Chicago, and London by the end of 2025. This expansion is part of a larger goal to establish over 300 outlets in the next five years. The recent funding of $10 million will help accelerate this growth and enhance its unique coffee delivery system.
• The funding round was oversubscribed, with 40% from existing shareholders and 60% from new investors.
• Roasting Plant currently operates nine stores in the US and six in the UK.
• The investment will also improve the scalability of their automated Javabot technology.
• Each new location will feature the Javabot machine for freshly roasted coffee.
This expansion is important as it aims to transform the coffee experience for consumers. By focusing on freshness and innovation, Roasting Plant Coffee seeks to stand out in a competitive market and attract more coffee enthusiasts.
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