Seattle's Best Coffee is launching a new campaign featuring Joel McHale to celebrate its fresh packaging and the introduction of a new flavor: Campfire S’mores Flavored Coffee. The campaign, titled 'May Smoother Coffee Bring Smoother Days,' aims to highlight how coffee can ease daily challenges. It combines humor with relatable moments, showcasing the brand's commitment to quality and consistency in every cup.
• Joel McHale, a Seattle native, shares his personal connection to coffee in the campaign.
• The new packaging includes color-coded flavor panels and hand-drawn illustrations for easy identification.
• Campfire S’mores Flavored Coffee features notes of toasted marshmallow, milk chocolate, and honey graham cracker.
• The campaign will run on national television, digital, and social platforms throughout spring.
This initiative matters because it connects the brand with consumers through humor and relatability. It reinforces the idea that while life can be unpredictable, Seattle’s Best Coffee remains a reliable source of comfort and enjoyment, helping people navigate their daily routines with a smile.
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