Starbucks introduces the "Clover Vertica," a single-serve, on-demand coffee machine, as part of an innovation in coffee production aimed at reducing waste and saving time. This machine allows for a freshly ground and brewed cup of coffee with a selection of up to six different coffee choices, immediately upon order. While the new system promises hot and tasty coffee, there have been some operational hiccups, as well as a learning curve for staff. Other coffee chains have yet to announce similar moves to single-serve technology, with each sticking to their unique brewing methods and specialties. The article highlights the importance of coffee innovation and how American consumers are still predominantly traditional coffee drinkers, with drip coffee reigning supreme.
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