Starbucks Coffee Company announced its expansion into Ecuador and Honduras as part of its ambitious global growth strategy, aiming to reach 55,000 locations worldwide by 2030. This expansion under the "Triple Shot Reinvention with Two Pumps" strategy marks Starbucks' first venture into these countries, with stores set to open in Quito and San Pedro Sula. The move is a significant part of Starbucks' efforts to deepen its presence in Latin America, where it already sources over half of its coffee and operates numerous stores. The new stores in Ecuador and Honduras are expected to enhance the Starbucks Experience, celebrating the rich coffee heritage of the region.
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