Entering the new year often brings a chance for personal growth and change. This year, a gentler approach is taken toward Starbucks, despite past criticisms of their labor practices and corporate decisions. The focus shifts to their latest drink addition, a new eight-ounce cortado. However, this beverage raises eyebrows for its size and the potential confusion it creates among coffee enthusiasts.
• Starbucks introduces a massive eight-ounce cortado, made with three ristretto shots of Blonde Espresso and steamed milk.
• Concerns arise about the impact on baristas and the confusion surrounding coffee terminology.
• The fear is that Starbucks may continue to redefine classic coffee drinks, losing their original meanings.
• There's a call for clarity in naming drinks to respect traditional coffee culture.
This situation matters because it reflects broader trends in how corporate branding can alter cultural definitions. As Starbucks reshapes coffee language, it risks alienating traditionalists and coffee purists. This trend also raises questions about authenticity in the food and beverage industry, urging consumers to think critically about what they order.
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