Starbucks has announced the discontinuation of its Web3 rewards program, Odyssey, which incorporated NFTs as part of its digital rewards. The beta program will cease on March 31, with final activities ending on March 25. Participants will retain ownership of their Stamps, the program's version of NFTs, through Nifty Gateway. Odyssey was launched in late 2022 when the NFT craze had already declined. The program aimed to create a community around its brand by offering gamified experiences and the potential for real-world friendships. Despite the initial community-building efforts, the fading interest in NFTs has led to the program's closure. Starbucks has indicated that the Odyssey marketplace for trading Stamps will transition to Nifty's marketplace, allowing users to trade their Stamps on other platforms.
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