The World Barista Championship (WBC) is a premier event in the specialty coffee world, showcasing the skills and creativity of baristas. Over the years, it has significantly transformed, reflecting the industry's growth and changes. Experts Bartholomew Jones and Jay Caragay share their insights on how the competition has evolved and what it means for the future of coffee.
• The WBC began nearly 25 years ago, initially dominated by Scandinavian baristas.
• Recent years have seen a shift towards creativity and presentation, with rules adapting to modern trends, including plant-based milk options.
• The competition now encourages the use of unique coffee varieties, enhancing interest in lesser-known arabica types.
• Despite its prestige, barriers still exist for baristas from producing countries, limiting their participation and representation.
The WBC plays a crucial role in shaping the specialty coffee landscape. It inspires innovation and sets trends that influence baristas worldwide. As the industry matures, the competition must adapt to reflect these changes, ensuring it remains relevant and inclusive.
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