Demand for micro lots in specialty coffee is experiencing a shift. While these unique, limited-availability coffees have long been a hallmark of the industry, recent trends suggest a growing interest in larger specialty lots due to rising costs and inflation. However, data reveals that the share of contracts for micro lots has actually increased, indicating that consumers still value exclusivity and quality. Conversations with industry experts highlight the importance of traceability and the unique characteristics of micro lots, which allow roasters to differentiate their offerings in a crowded market.
• Micro lots are sourced from specific plots on farms, showcasing unique flavors.
• Despite rising prices, the demand for micro lots has grown by over 30% since 2016.
• Roasters are increasingly blending micro lots with larger lots to meet diverse consumer preferences.
• The market for micro lots remains niche, but their appeal continues to thrive.
Understanding these trends is essential for roasters to remain competitive. As consumers seek both familiarity and new experiences, the ability to offer a diverse range of coffees will be crucial for success in the specialty coffee market.
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