The Sea Otter Classic, initially a cycling event, has evolved into an unexpected but fierce competition among exhibitors to serve the best coffee. Many booths, including major cycling brands like Specialized and Shimano, have added gourmet coffee experiences to attract attendees. Amidst bike races, the event has become a hotspot for coffee enthusiasts, featuring artisanal brews and high-end espresso machines. Cycling teams and fans alike indulge in this caffeinated contest, evaluating everything from taste to latte art. This year, brands like Castelli and POC elevated their offerings with custom espresso machines and complimentary waffles, turning the venue into a coffee festival with a bike racing sideline.
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