A deep dive into Third Wave Coffee's 2024 Coffee Notes reveals the brand's remarkable success in India's coffee scene. With over 7 million cups served, the brand has created a strong bond with coffee lovers across the nation. The report highlights popular beverages, regional preferences, and the brand's commitment to innovation and quality.
• Third Wave Coffee served 7.1 million cups, equivalent to a tower four times taller than Mt. Everest.
• Bengaluru emerged as the coffee capital, serving nearly 2.5 million cups, with Delhi close behind at 2 million.
• Sundays were the most popular coffee day, while Christmas was the busiest day of the year.
• Seasonal favorites like Choco Malt Frappe and Pistachio Latte gained popularity alongside traditional drinks.
The growth of Third Wave Coffee is significant for India's coffee culture. As the brand expands, it enhances accessibility to specialty coffee, fostering a deeper appreciation for quality brews among consumers. This trend reflects a broader shift in India's beverage landscape, where coffee is becoming a staple in daily life.
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